Want immediate results? You should check out our Google Adwords Management service.

Google Adwords campaigns are relatively easy for any novice user to setup, and doing it yourself allows you to control everything. However, with this control you have to...well... know what you are doing. Plus our clients typically don't have the time or inclination to monitor these complex accounts. Many times you will end up paying for clicks targeted at the wrong keywords or geo targeting to the wrong area (may I say there are never too many negative keywords). And if you are not careful with your Adwords settings, Google may show (and charge you if clicked on) your ad for on web sites not relevant to yours but still in their affiliate network.

So some clients ask Mouse & Man to sort all this out for them. Adwords can get you seen on search engines quickly (within minutes) along the right side and even sometimes at the very top of searches, before your site has even been indexed by Google for organic rankings which sometimes can take a couple of months to start. You can also use them for seasonal and holiday products, just to try out some keywords to see their CPC and conversion rates. What's nice about using Adwords and other forms of internet marketing is that most every statistic is listed (eg time on site, entry page, bounce rate...) and you know exactly what you are paying for.

Your Google Adwords Campaign Setup

• Thorough keyword research
• Developing effective advertising copy for the ads (We'll run multiple ads and only use the most effective ones)
• Determining an appropriate monthly budget
• Optimize the landing page for the highest conversion rate (using Website Optimizer (see video below))
• Google AdWords Campaign Management
• Monitor for Click Through Rate (CTR) and conversion rate
• Periodically adjust keyword phrases, ad copy, bids, and budgets accordingly