11 Online Questions for the New Babies of 2012

A new member of the Mouse & Man team has just arrived. Everyone meet Graham Everett Sexton.

20120101-072328.jpg

He arrived just in time to see a bit 2011. Graham has all his fingers and seems like a healthy, normal baby.

Here are some questions though going through my mind:

  1. Will you learn to type the alphabet or write it first?
  2. How much of your education will you receive from a LCD screen?
  3. When will you make your first Facebook post?
  4. How many digital photos will be taken of you this year? Looks like 375B will be taken this year.
  5. How many times will your identity try to be stolen?
  6. How many hours will you spend in front of a computer screen?
  7. What will your first tweet look like?
  8. Will you (sadly) ever use a mouse?
  9. When will you get your first phone? What will it look like, the iPhone 14? And what rationale will be used to get it, safety, convenience, texting, driving your car or something else that doesn’t exist now?
  10. Will your interact more with your friends in person or online?
  11. Will you just bypass all this technology and go back to the olden days of wooden teeth and wigs? If you did, know that we’d support you 100%. Just want you to be healthy and happy.

Is Your Web Form Underwater?

Not feeling important? Do you want more people to contact you? I think we all do.

This presentation discusses some things to consider when thinking about how to better design forms with conversion rate optimization in mind.

(I ran out of time at the end of the video, so feel free to view more info in the prezi below.)

 

Much thanks to Bermon for getting me most of the design information for this presentation.

MC Hammer’s Search Engine | You Can’t Search This | WireDoo

MC HammerMy-my-my-my search engine sucks hard
Makes me say, Oh my lord
Why can’t I find what I need
With a bit less clutter and a bit more speed?
It’d be good
When I surf the net
To find what I need and need what I get
Gotta click too much
And this ain’t a treat-uh!
You can’t search this

Come December 2011, web surfers might be singing a new song. They’ll have a new tool, a Hammer tool. To be specific, they’ll have MC Hammer’s new search tool, WireDoo. The rapper-turned-entrepreneur, born Stanley Burrell, announced his brainchild at the Web 2.0 Summit in San Francisco.

Where’s the connection between a music career and a new tech launch? Creativity, says Hammer. Whether in music or in any other field, it’s all from the same side of the brain.

And how exactly will WireDoo be different? Hammer explains WireDoo’s “relationship-driven searches.” Search for zip code 90210, for example, and in addition to the standard search results, the user will find a set of related content offerings — schools, homes, and hospitals, and so on. (No word yet on whether the engine will produce the angst-ridden adventures of the new denizens of West Beverly High School.) Click on “schools,” and the user will find further offerings on areas such as performance scores, teacher credentials, parent demographics, and truancy. Each layer brings the user deeper into the search.

WireDoo, Hammer says, will bring more of what the user is looking for. A search for “car,” he explains, is “not just about the word ‘car,’ but it’s about insurance, it’s about the specs, it’s about mileage, it’s about style, it’s about all these things. So that’s the way it works.”

Rather than relying on the standard keyword spider algorithms, WireDoo, according to Hammer, will ferret out public record information and other web-available material to bring forth what the user really yearns for. The idea feels like a combination of Wolfram|Alpha but with access to more public data. Where this data will come from remains to be seen.

Both skeptics and fans can submit their names and email addresses at the WireDoo site for a chance to become beta testers. Hammer expresses faith that excited and satisfied users will spread the word through social networking and help WireDoo to really dig in and take off… then do the running man.

Playing Nicely: Facebook + Google Analytics

I read an amazing post about how to get Facebook and Google Analytics to talk with each other. Kind of blew me away the first (eight) times I read it. This is some pretty remarkable stuff that I don’t anyone is really talking about yet.

Being the dynamic super web hero I am, I decided to put together this slick presentation together. Hope you like it.

Here’s the original presentation:

Thinking Outside the Skinner Box

You know it’s happened to you. You were just going to check your email. It was only going to take a few minutes.

Time SuckNext thing you know, you’ve missed a meal because you were too busy watching videos or yammering away in chat rooms to notice how quickly the time was flying by.

The internet is a great resource for research, but it’s also as addictive as a slot machine, and for the same reason. It puts you on an intermittent reinforcement schedule, rewarding you at pretty much random intervals, just like B.F. Skinner randomly rewarded rats in his maze.

It doesn’t have to be the barking cat or the confused web-cam grandparents. Because the internet is such a motley collection, just about anybody with any obscure interest can suddenly hit pay dirt if only they make one more click. Presto! There’s a clip of Buster Keaton laughing! There’s a picture of the actual train that was stuck in the Tracy cut, that kept the Ingalls family near starvation during The Long Winter! There’s a video of Anna Pavlova dancing “The Dying Swan!” There’s a copy of Dale Earnhardt’s autopsy report! There’s an essay by Chuck Jones about how he became a cartoonist!

What’s worse, no matter how esoteric your interest, there’s a clique of people ready to argue with you about it. You start out just wanting to find out the caloric count of popular vegetarian foods. Suddenly you’re in the middle of a flame war between advocates of soft versus firm tofu (if there really is a debate…really!), and you’re astonished to find that you actually do have an opinion about it, even if it’s that nobody should ever eat tofu.

When you get online, the fact that you were ACTUALLY looking for something specific often falls by the wayside.

With all that temptation lurking, how do you keep yourself on task? Or if not totally on-task, at least honest about how many of those online hours you’re billing your client for?

Well…(sales pitch coming) you can make one more click to a great time tracking program. This product Worksnaps.net tracks computer usage — programs, web pages, you name it. Best of all (if you are fine with Big Brother), they takes periodic screen shots so you (and your boss/client) can see exactly what you were doing at what time.

Of course, this carries the risk of becoming fascinated with your browsing habits and getting sidetracked yet again. Still, it gives you the tools you need to sort out play time from work time, and bill your clients honestly. I find it particular helpful when collaborating with people that you are physically working with at the same location. So, you can turn “Did Tom really work 6 hours on the design” to “I see Tom working on 6 hours of design. Groovy!”

Then (once you are done) you can get back to the Internet Movie Database and find out which critics enjoyed “Cycle Vixins” as much as you did.

Startup Marketing Checklist

Just finished putting together a todo checklist for marketing a tech startup. Let me know what you think. I set this up as a todo template in basecamp. Hope you can use it. Would love to expand it.

Startup Marketing

Setup – Facebook Page
Setup – Twitter Page
Setup – Linkedin Company Account
Setup – Have founders select Linkedin company
Setup – Attach website blog to linkedin company
Setup – YouTube.com channel
Setup – External blog. Nice name. Just talk about your industry, nothing promotional.
Setup – Citation on wikipedia
Setup – Email Account
Setup/Join – Search Facebook, Google and LinkedIn groups around keyword
Setup – Internal blog @ domain.com/blog/
Setup – Google blog search: “best keywords tool”. Comment on top 50 blogs.
Setup – 20 series email autoresponder
Setup – Google Alerts for at least the following: Your company name, link:yourdomain.com and “industry term”. Try to find a good balance for your industry term so you don’t get flooded with alerts that you simply will start ignoring.
Setup – Google Analytics
Setup – Account on angel.co
Setup – Google Webmaster Tools
Setup – Google Analytics Goals
Setup – Google Analytics eCommerce Tracking
Setup – sitemap.xml
Setup – Email marketing
Setup – Live Chat (olark)
Setup – Google “keyword forum” and “keyword message board”. Setup account at 10 sites.
Setup – Website
Setup – robots.txt
Setup – SEO Keyword Research
Setup – Email Signature
Setup – Elevator Pitch. get elevator pitch nailed Competitive or Political Drama – aka “company X releases product Y to kill company Z” 2. Gossip – “CEO of company X gets tangled up in Y” 3. Insight – “trend X will change the world because of A, B, and C” 4. Evolution & Confluence – “service Y is like X for Z, capitalizing on the recent developments of A and B” 5. Success – “company X has created super impressive technology Y, is growing fast, or has made lots of money” 6. Failure – “company X is dying or has messed something up” Pitch a story, not your company or Cancel
Setup – StackExchange
Setup – Online Community (Ning, BuddyPress, Forum)
Setup – Content distribution to all social networks (as possible) and blog and email list (MailToRSS). Individually post others and email to important peeps
Daily – Posting to Google plus
Daily – Tweet to those you respect the most, asking for feedback.
Daily – Post to Facebook Page
Daily – Read RSS feed of new posts. Leave (very) valuable comments and participate in the conversation.
Daily – Connect with someone new
Weekly – Posting/interaction (most of the time your blog) to Hacker News
Weekly – Posting/interaction on Reddit
Weekly – Dive into Google Analytics
Weekly – Posting/interaction on Stumbleupon
Weekly – Posting/interaction on Flickr
Weekly – Posting/interaction on Digg
Weekly – Posting to Craigslist
Weekly – Review Keyword Rankings
Weekly – Twitter Grader search feature to find high-impact twitter users in your industry. Start following them. You want to start forging relationships. Start building your twitter network.
Weekly – Posting/interaction on Quora. Search for ‘best keyword’.
Weekly – Create content
Weekly – Find bloggers writing about my niche. Subscribe to their feed.
Monthly – Post/comment on 50 niche forums/blogs/news sites
Bi-Monthly – Speaking engagements / trade shows
Monthly – Company Video/Audio
Yearly – Post on Springwise
Yearly – Post on Mixergy
Yearly – Post on CNN
Yearly – Post on Wired
Yearly – Post on Gizmodo
Yearly – Post on CNet
Yearly – Post on ReadWriteWeb
Yearly – Post on ZDnet
Yearly – Post on Techcrunch
Yearly – Post on Engagdet
Yearly – Post on Mashable
Yearly – Post on Slashdot
Yearly – Post on Techmeme
Yearly – Post on WSJ
Yearly – Post on New York Times
Yearly – Post on NPR
Yearly – Post on Launch.is
Yearly – Post on VentureBeat
Yearly – Post on Washington Post
Yearly – Post on AllThingsSD
Yearly – Post on Lifehacker

Big thanks to @shaymus for his post about Startup marketing.

Bringing Whimsy to Tech Task

Our founder, Fred Sexton, was recently featured in the Charlotte Business Journal.

When you talk to most Internet marketing companies, they’ll talk in jargon, using terms such as search engine optimization, preferred landing page and Google algorithms.

Not Fred Sexton. To let potential customers know immediately that his approach to business — and life — is whimsical, creative and playful, he named his business Mouse & Man and gave himself the title of The Big Cheese.

“If people don’t get the name or don’t like it, the business relationship probably isn’t going to work out,” says Sexton, who formed the company in 2003 in Raleigh and moved to Charlotte in 2006. “I like to be true and real about what I am.
“I do the opposite of what the crowd does,” he adds. “The people I talk to are not tech people. If I can make them laugh by being different, it often leads to success. Even if I don’t make the sale, at least I’ve had fun.”

Sexton’s whimsy is based on extensive knowledge of the business of the Internet, the subtle differences between various online marketing techniques and hard-core technical skills.

For example, he explains that while some might think a useful goal is to get 10,000 Facebook friends, it is far more effective in the long run to get 10,000 additional visitors to their website.

“There are so many more ways to get people to your website,” says Sexton, 30. “The thing is how to best utilize all the resources out there in a creative way. To master that is complex.”

Many of Sexton’s clients have limited budgets, so “I train them in best practices.”

He enjoys teaching people and often creates presentations and blogs to do that — and also to get his name out. And he keeps abreast of what’s new by reading the work of other bloggers and attending conferences and meet-ups.

You may download the pdf file here

If you need PDF reader you can download it from adobe.com

Understanding Conductor’s Preferred Landing Page (PLP) Management Tool

So, here is the original post from Conductor which sells a great Enterprise SEO platform. The idea by PLP management is to get the correct SEO landing/target (what do you call them??) page for the right keyword group(s). A simple example follows:

  • Keyword phrase: Best NYC Hotel
  • Current targeted page for this phrase for your site is: abc.com/seo-lander1
    Conversion rate on this page is 2% for traffic from the keyword phrase ‘Best NYC hotel’ 
  • There is another SEO lander abc.com/seo-lander2 with a 3% conversion rate.
    Ideally, you’d want your ‘Best NYC hotel’ traffic to hit this page first (assuming it’s relevant content (see the intent quote below). So, you work on getting abc.com/seo-lander2 to rank for the phrase ‘Best NYC hotel’.

This is a very important part of Brian’s post: “Identifying user intent based on search queries is huge since certain keyword sets will have completely different conversion metrics.” You can gauge some of this just by thinking about what they are really searching for but to objectively understand you’ll need to look deep in the data to spot trends. If you know where to look it will be pretty apparent what is going on and what they are looking for.

Very relevant to larger organizations: “Telling upper management that you are being as strategic as possible will help build their trust in your abilities. This affirmation will let them know that you are focusing your efforts as efficiently as possible for the greatest amount of return on their investment in you.” So, in addition to your team work with building links, traffic, and conversion optimization…be sure you are adding this next rich layer into your work. Upper management is going to be looking at not only your department’s revenue but also your costs, to get your profitability and compare this to other channels. Doing everything to put ROI in plain business language (with pretty charts and bold numbers) will lead to a healthier environment.

Bottom line is there are many ways to increase your website’s profitability without increasing your current traffic. This responsibility is increasingly falling on the laps (and laptops) of SEOs.  Understanding PLP management is a great way to accomplish this and looks like Conductor has done a lot of the heavy lifting for you. I’ve not used this PLP management tool but looks like it would make things much more efficient for larger sites.

Solve Media – Captcha 2.0

Don’t you hate entering in captchas? I really do. Looks like Solve Media is trying to solve this problem by changing the captcha into an ads.

My question though is the reason the captchas are getting so complex is that hackers and black haters (sp?) are pushing the captchas to be more complex. So, if we are going to change this:

complicated-spam-captcha

…to this:

Holiday Inn Ad
…seems like the spammers are going to have a field day.

So, I guess the question is are websites willing to get paid for spam? Maybe from the increase in ad revenue that I presume Solve Media can command, they could invest in some in some better email filtering (or move to Gmail :) ).

What are your thoughts? Do you think company is going to challenge captcha?

Google Plus Review for Companies

Is anyone out there creating plus.google.com accounts for companies? Looks like Google is recommending that they will be releasing company accounts for plus.google.com soon but until then encouraging companies to wait.

Looks like there are a couple companies that are being allowed to test plus.google.com now. This is different than the +1 buttons that we are getting integrated into all M&M clients.

Either way, looks like plus.google.com is widely successful and has increased to 18 million users far quicker than Twitter or Facebook. Even some data that showing less activity in these other networks since plus.google.com has been released. There are even now programs that  easily allow you to export your ‘friends’ from Facebook and Twitter into plus.google.com.