Archive for online reputation management

Cyber Security Recommendations | Interview with Theresa Payton of Fortalice Solutions

Fred Sexton, of Mouse and Man, interviews cyber security expert Theresa Payton of Fortalice Solutions. Theresa was also the former CIO of the White House.

 
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Some of the topics that we discuss:

  • History of a White House CIO regarding defending cyber criminal attacks
  • How to minimize fraud transactions for Ecommerce websites
  • Password security recommendations
  • Misnomers about hackers
  • Cyber security advice for small / medium businesses
  • How social media tools are being hacked
  • How online reputation management and internet security overlap.

According to Theresa, if you are a victim of a cybercrime, they need to take these 3 steps as soon as possible.

  • 1.  Contact local law enforcement
  • 2.  File a complaint at FTC.gov
  • 3.  Contact IC3.gov (FBI’s internet unit)

To keep up with the latest trends in cyber security and how to protect yourself check out the following links:

http://fortalicesolutions.blogspot.com/

@FortaliceLLC

http://www.wbtv.com/Global/category.asp?C=175133&nav=menu1434_4_5

http://www.facebook.com/pages/Fortalice-LLC/100925606846?ref=mf

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Online Reputation – Why It’s Important

Google Dominos. Depending on when you do this, you’ll get differing results. However if you Google it today you’ll get the following screen shot. 

Screenshot of search for Dominos

Screenshot of search for Dominos

3 of out the top 10 make reference to (including the direct link) of a disgusting video of Dominos employees going to town on some poor souls sandwich.

Point is Dominos hasn’t done a good job in proactively managing their name online. They’ve only got 1 subdomain ranked in the top 10 and most of the other non-negative references really aren’t that authoritative.  Compare this to Microsoft (albeit a technology company) which has 4 subdomains in their top 10. There are many other tactics Dominos could have used to attempt to prevent such bad content being posted about themselves. Now that the damage has been done it will be exponentially more difficult to remove it now that is has become viral.  Essentially what they’ll need to do is create approx 7 new results which are more authoritative than these negative results. Bad thing is one of the links is directly to Youtube…which is pretty powerful. Some of even calling YouTube the 2nd most powerful search engine behind Google.

Word to the wise, if you haven’t yet purchased www.yourname.com, do it right now.

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