http://www.mouseandman.com/blog A Mouse, A Man, and Your Kickin' Website Wed, 10 Mar 2010 03:57:36 +0000 http://backend.userland.com/rss092 en It might sound like a simple design issue.  But this is a question that will have longer lasting effects than the color of towels you pick for your guest bathroom.  Are you going to go with white text on black background or black text on white background for your new ... http://www.mouseandman.com/blog/black-background-vs-white-background/ Over the years, we have all watched Google grow from a simple search engine, to the ultimate information broker.  These days, businesses and organizations live and die by their Google ranking, and average everyday citizens occasionally Google themselves just to see what is being said…Heck, I’ve used Google to find ... http://www.mouseandman.com/blog/google-social-search/ Late in January, Apple’s visionary CEO Steve Jobs unveiled his company’s latest creation: the iPad.  Industry insiders, tech geeks, industry experts, and nerds of all shapes and sizes had been saturating the net for several days with speculation as to Apple’s big announcement – and as media frenzies went, Apple ... http://www.mouseandman.com/blog/the-ipad-a-better-mouse-trap/ Your friends have dragged you kicking and screaming into the 21st century, the Attention Age!  You’ve come up with a witty avatar for yourself, and you are ready to take Web 2.0 by storm.  To avoid you falling smack on your pretty face in front of the world’s information mavens, ... http://www.mouseandman.com/blog/welcome-to-the-twitterverse/ Jason is a social media consultant that lives here in Charlotte, NC.  He’s really smart, very witty…and I just like everything that he does.  (Okay, I am fawning a bit…But at least you didn’t hear me say he is dreamy…) He's the founder of Social Fresh (socialfresh.com), a fantastic social media ... http://www.mouseandman.com/blog/twitter-man-crush-jkrose/ [caption id="" align="alignleft" width="290" caption="Facebook Mom Stalker"][/caption] Facebook has really revolutionized the way people communicate. With new users climbing onboard every day, the social networking site is now filled with your elementary school classmates, old neighbors, former co-workers, and a plethora of relatives you haven’t seen in years. Then one day you ... http://www.mouseandman.com/blog/mom-just-friended-me-facebook/ Fred Sexton, of Mouse and Man, interviews cyber security expert Theresa Payton of Fortalice Solutions. Theresa was also the former CIO of the White House. Some of the topics that we discuss: History of a White House CIO regarding defending cyber criminal attacks How to minimize fraud transactions for Ecommerce websites Password security recommendations Misnomers ... http://www.mouseandman.com/blog/cyber-security-recommendations-interview-theresa-payton-fortalice-solutions-white-house-ci/ Fred Sexton, of Mouse and Man, interviews Brandon Uttley of Web Business Freedom and Scott Hepburn of Media Emerging. This is a higher level discussion about internet marketing, social media, and online marketing strategy. FYI - YES, I'm working on the iTunes Feed. I've just submitted to Apple. Any idea how ... http://www.mouseandman.com/blog/online-marketing-interview-brandon-uttley-scott-hepburn/ Fred Sexton, of Mouse and Man, interviews Lisa Hoffmann of Duke Energy. Lisa is newly appointed to her position with Duke and will be helping them better engage with their 4 million customers. One of the interesting points brought up during the conversation was ways that they are (or will ... http://www.mouseandman.com/blog/social-media-discussion-interview-with-lisa-hoffmann-of-duke-energy/ Your best prospects are the ones that find you because they are looking for the products or services that you offer. In order to capture these prospects you need to actively market to these people. Active marketing is making your website or your business available if someone is looking. Here ... http://www.mouseandman.com/blog/who-gets-the-cheese-active-marketing-does/