MouseAndMan.com » Blog

Online Buying

Fred Sexton — Mon, 19 Jul 2010 09:15:29 +0000

Online Media Buying: Traversing the Jungle

Not sure which direction to take with your online media advertising? Don’t be intimidated by the prospect of online media buying! Sit back, relax and explore your options – you will be amazed at the outcome.If you were going on safari for the first time, you wouldn’t dream of embarking on your trip without an experienced leader showing you the way. Likewise, for optimal success on your online media buying journey, enlist the aid of a trusty guide! The internet advertising world changes every moment, and strong communication and collaboration with individuals who know their way around the web will yield lifelong benefits. Online media buying experts will assist with defining and targeting the right market, marketing analysis and developing strategy.

A well designed interactive, engaging website, partnered with astute targeted online media marketing, will attract prospects. One of the most important aspects of online media buying, especially for small companies, is making careful choices about your target market. You may wish to zoom in on a concentrated target area with small circulation in order to effectively focus on regional opportunities. Or perhaps you wish to do a media blitz for widespread name recognition. Whatever your decision, be sure to have a well thought out plan of attack.

As you venture into “big game territory,” remember that your guide has expertise maneuvering through the complex jungle of online media buying. Although CPC (cost per click) advertising remains popular, CPM (cost per thousand impressions) based advertising can be a profitable alternative. Especially when doing a large buy it is important to collaborate with an online media marketer who has good people skills, is dynamic and persuasive, and has experience negotiating aggressive rates. A low and favorable CPM rate, for instance, can yield great returns in this competitive market.

A carefully considered online media buying program helps to clarify your target area, and refine your mission and message as you develop a powerful marketing strategy for your website. A trained online media buyer with extensive internet and advertising experience will help you realize your company’s potential.

So relax and enjoy your online media buying safari; you’ll see what benefits and delights unfold!

Direct Response

Fred Sexton — Mon, 19 Jul 2010 09:08:08 +0000

Direct Response Marketing

If you’re familiar with search engine optimization (SEO), you know that special strategies can be implemented to increase the chances that a web site is found when someone uses Google, Yahoo, Bing to find your website. When done properly over a period of time, a web site can experience very good web site traffic from search.
The alternative to waiting around for traffic to find you is to place paid advertising in the path of existing traffic. Direct Response Marketing is a method of advertising that solicits an immediate response from the user. The goal may be to have the user purchase a product, submit an e-mail address, register for a free offer, complete a form… whatever the desired goal; the interest is an immediate direct response.

Demographic Targeting
What is the profile of your online customer?

Gender	Height
Age range	Income
Education	Ethnicity
Location	Own a car
Movie Like	Own a house
Music Likes	Hair color
Marital Status	Body Type

And those are just a few of the categories that helps establish the traffic streams that will be chosen for your targeted advertising.

Traffic Sources

Depending on a number of variables including budget, demographic and offer, the following advertising methods can be excellent sources of traffic.

Pay Per View
Pay Per Click
Social Media
Email Marketing
Online Media Buys
Mobile Marketing

Creatives

The ad creative may take the form of a textual link, non-standard image ad or and IAB standard banner ad. Depending on the traffic source chosen, the creative is either delivered by the traffic source or by our own Ad server. The cost for delivering a creative to a web user is typically based on either a cost-per-click (CPC) or cost-per-thousand (CPM) impressions.

Landing Pages

When the user clicks on the creative they are taken to the offer landing page (also known as sales pages). The purpose of the landing page is to establish value for the product being promoted. The more targeted the offer and more value that is perceived by the user, the more likely the user will be to complete the desired transaction.

There are numerous styles of landing pages and again depending on the traffic method the size, style and length of the landing page will vary.
The copy writing for both the creatives and landing page are critical. The first entices the user to click the ad for more information the second builds value and a call to action. To ensure a higher conversion rate there should be a relationship between the two.

Test, Test, Test … then Test some more.

Putting together a campaign means running controlled testing. It’s typical to begin with 16-100 creatives, 4-6 landing pages, and content writing variations pointing to different offers.

First, identify the creatives that receive the best click-through-rate (CTR) and the landing pages that have the best CTR to the offer.

When winning creatives and landing pages have been determined we test all permutations and then keep only the best of the best…then create new creative and landing page challengers are brought in to go against the winners as split testing is continued.

Warning: Don’t be fooled, while a high CTR may seem desirable, the real winning indicator is the number of conversions. Conversion is King

Tracking and Analytics

Extensive and detailed tracking allows for tracking activity at the keyword, creative image, and landing page. Additionally there is information about user IP, referring domain, time of day, day of week and browser type.

Following a statistically significant data sampling period it’s easy to determine the best times and days to spend advertising dollars on the highest converting combination of creatives, landing pages, content writing and offer.

E-commerce

Fred Sexton — Mon, 19 Jul 2010 08:57:39 +0000

Unique Ecommerce SEO Solutions

If you’re in need of unique Ecommerce SEO solutions with measurable results, look no further than the Internet marketing experts known as Mouse and Man. Offering viable strategies for lasting Ecommerce web optimization, Mouse and Man employs results-driven SEO methods aimed at maximum traffic and lead generation, ranking and web visibility, which translates into high Google ratings, and high profitability for you and your business.We’ll try to answer the following questions:

What are the benefits of Ecommerce SEO?
How much more traffic will I receive with optimization?
Why do we park on a driveway and drive on a parkway?
Can A Mouse and a Man optimize my love life, too?

Well, we may not be able to answer one of life’s eternal mysteries, or bring you romantic bliss right away, but if you want to take your Ecommerce website from static to dynamic in as fast a time as possible, the pros at Mouse and Man can get it done. A static website is one that has not had search engine optimization (SEO) applied to it. As a result, static websites sit like a billboard on a desert highway, where very few people actually see it. A dynamic, SEO-powered website is like that same billboard put into Times Square and lit on fire! (Not really.)

Having as many people as possible seeing your storefront website when your business’s main keyword terms are entered is like money in the bank. Especially when followed up by smart and savvy web designs that include informative content and eye-catching graphics that lead online shoppers to your perpetual shopping cart pages and product gallery.

Intensive keyword research of your niche market keywords, coupled with storefront and backend SEO Ecommerce software and web designs, along with perpetual shopping cart pages that calculate your customers’ costs as you go opens up a whole new world for your business prospects as a merchant on the web! Ask yourself, “Can I really afford not to have an optimized website and let potential business go to my competitors?” and look forward to unique Ecommerce SEO solutions from the pros in the know, Mouse and Man Internet Marketing, the cheese in the mousetrap for many.

Link Building

Fred Sexton — Mon, 19 Jul 2010 08:50:27 +0000

Feel like a mouse being chased out of your customers’ houses by big bad cats with huge marketing budgets? Have no fear, Mouse and Man has a search engine optimization (SEO) strategy that will keep you in the proverbial cheese.

Search engines are into providing web browsers with relevant results, period. One way to signal relevance to search engines is through an abundance of high quality editorial links. The way major search engines see it, if popular websites think you are good enough to link arms with, they are too.

Every quality link built is like a vote of confidence for your website. Get enough votes and you are elected head of the results listings. You cannot control what others say about you on the internet but you can certainly collect a bunch of “votes” saying how fabulous you are. In addition, your links should bear keywords relevant to your niche market, so they are not confused with other large companies (such as Adobe and their famed “click here” link). So, if you are selling cat food, your link should be attached to the text “buy cat food here”, got it? Good.

Our experienced SEO team will research your niche markets thoroughly in order to discover which directories, forums and other online sites are most highly respected by your prospective clients. We will then build links with these sites, placing you in a good “cyber neighborhood” and thereby helping your website to rise through the ranks of search engine results. Once Mouse and Man lands you on the first few pages of search engine results, you will begin to see the number of daily visitors to your site increase exponentially.

So, you see? There is no need to let your company be driven out of any lucrative advertising market by huge companies with money to spend. Our team knows how to use link building to let you stroll without fear through any market you please, raking up new customers every step of the way.

Traffic Conversion

Fred Sexton — Fri, 16 Jul 2010 09:38:37 +0000

Traffic Conversion 3.0 offers world class education for: (a) converting avoirdupois weights to metric grams. (b) atheists who want to get in touch with their Creator. (c) photovoltaic research on converting amorphous silicon and light into electricity. (d) making sense of your website traffic.

If you chose d, making sense of your website traffic, you qualify for a free slice of cheese, compliments of Mouse.

With Traffic Conversion 3.0, we will analyze your ever confusing website traffic data to make your website perform better. – OR – If you are thinking, “I already pay some SEO to do that for me,” then a quick course at Traffic Conversion 3.0 can give you just enough knowledge to understand your SEO company when they try to go all “techno-speak” on you.

Either way, if the end goal is to convert more website visitors into paying customers (and whose isn’t), using Traffic Conversion 3.0 the internet marketing experts at Mouse & Man will check to see what your website visitors are looking for and if were/are you able to give this to them.

Traffic Conversion 3.0 is educational marketing at is best: Google freely teaches you how to use your website to boost your profits—with the hope that you will choose their services to make your money.

Landing page

Fred Sexton — Fri, 16 Jul 2010 09:35:39 +0000

Tired of checking your analytics tools only to find most visitors ditch your site before even getting beyond your landing page? You need some digital flypaper, and we’ve got it.

The first impression a visitor gets of your website sets the tone for the entire experience, yet the landing page is one of the most frequently overlooked and difficult to tailor aspects of a website. Let us handle the complex psychology behind convincing an easily confused netizen that your product will bring him closer to his family, greenify his lawn, and summon scores of singing forest animals. Our landing page optimization service provides you specific benefits in several key areas: Increased stickiness, higher conversion rates, and the increased income that both provide.

We do this by employing internally developed methods of landing page optimization to first improve upon some of the most common mistakes webmasters make before we add some of our own secret success sauce. Our significant experience in the matter allows us insight the average startup can only hope to gain after years in the business. Years you may not have and definitely don’t want to wait to be making money.

Drop us a line today and find out how we can help you better utilize your own resources.

Phone Tracking

Fred Sexton — Fri, 16 Jul 2010 09:33:52 +0000

There’s an old Yiddish tale of a village dying for lack of work. Desperate to survive, they sent ‘ads’ via carrier pigeons to the regions beyond. Soon the birds returned, toting work orders that the bird-keeper removed.

The merchants were notified, and ‘rushed’ to pick up their orders! (Well, they did stop for starbucks on the way…) When they finally arrived, they discovered the ‘orders’ unreadable; obliterated by pigeon droppings! The bird-keeper was canned, the village went under, and new customers were lost.

O.K. maybe this isn’t Yiddish folklore, but the ‘principle’ it conveys is universal and timeless. You can spend time, money, and effort to create ’buzz’ and ‘interest‘, but the difference between success and failure depends on your success in turning ‘curious consumers’ into ‘committed customers‘. Phone tracking helps you to make this happen!

The internet creates unlimited market for your business. Phone tracking technology helps identify a visitor’s needs by gathering, recording, and analyzing the information they leave behind. In simple terms, web visitors build ’fingerprints’ by their clicks, page visits, links, forms, and time spent on your site. That phone tracking ‘fingerprint’ is coded with a special number and can be reviewed, studied, and stored. It builds with the visitor’s interactions. When they finally call, phone tracking reads the call, pulls the caller‘s ‘fingerprint’ and discreetly informs the salesman with everything needed to make the sale and gain a customer before he even picks up the phone. Phone tracking takes your gathered info and makes it usable. Your business will thank you!

Remember the pigeon keeper? From his tragedy came the invention of whiteout and the discovery that pigeon tastes a lot like chicken!

Mobile Marketing

Fred Sexton — Fri, 16 Jul 2010 09:31:31 +0000

Everyone knows that search engine optimization is important when you’re trying to get noticed. Getting people to click your link when they are at the computer is part art, part science, and part wizardry. But just when we started to get used to life on the Internet, it started changing. Now, it shows up in places we wouldn’t have imagined fifteen years ago, like on cell phones and other mobile devices. There are over 65 million people in America using web-enabled phones, and most mobile providers are planning for that number to double in the next few years. These days, it’s not enough to look good on the computer screen. You have to look good on the cell phone screen, too – and we’re not talking about that app that turns your iPhone into a mirror! In the same way, optimizing your marketing for the mobile market is becoming as important as for the traditional computer market. Today’s mobile devices behave less like phones and more like handheld computers. Devices like the iPod Touch do away with that pesky telephone part altogether. Many people do serious computing with their cell phones – reading e-mails, writing documents, playing eight-hour Tetris marathons, and browsing the Internet. With space at a premium, every word becomes valuable, and every phrase is a stronger ally in your fight to stick in people’s minds. By optimizing your Internet presence for the mobile market, you ensure that when people look for something when they’re on the go, whether it’s a locksmith who can get them into their car, a tow truck to get them off the road, or the cheapest place to buy Funyuns, what they find is you.

Content Creation

Fred Sexton — Fri, 16 Jul 2010 09:29:22 +0000

Charlotte-based Meghan Wier is a quirky, yet prolific writer and author of Confessions of an Introvert: The Shy Girl’s Guide to Career, Networking and Getting the Most Out of Life.

As a writer, Meghan is able to work with any client to promote their business, online or in traditional marketing mediums while using her search engine knowledge to create relevant, search engine friendly website, and blog content.

Meghan has written for local newspapers, news blogs, and magazines and hundreds of business with clients across the country to maximize their presence on the web and deliver a cohesive message in all of their marketing efforts.

With a degree in theatrical carpentry, and former professions ranging from artist to statistical analyst, marketing director to author, Meghan has the background to be able to pull from a wealth of knowledge to understand your unique challenges.

In her spare time Meghan can be found drinking a Grande Chai Latte at the local Starbucks, with a laptop fired up, plotting world domination.

Frequently Asked Questions?

Q: What do you do?
A: What I write content for websites, blogs, press releases, social media posts, articles, books, and marketing material

Q: What makes you different?
A: Not only am I a published author, but I have a background in SEO. That means that you get a “real” writer who understand how the search engines work.

Clients

Video Search

Fred Sexton — Fri, 16 Jul 2010 09:25:57 +0000

No one is denying the power of video on the Internet to entertain and captivate us. These days, it seems like everyone is posting something dorky on YouTube, Vimeo, or one of the other video hosting sites out there. It is estimated that in the span of a minute, twenty hours’ worth of video is uploaded to YouTube. That’s a lot of videos of people getting hurt in hilarious fashion! Most companies have caught on that getting their videos seen can turn into big revenue opportunities, but how do you get your amazing video seen amongst the clumsy fat kids and toddlers saying adorably offensive things? SEO marketing for videos lags behind other types of optimization, since indexing video isn’t as easy as other things on the Internet. Fortunately, help is on the way! Newer ideas like video sitemaps are making it easy for the robots that crawl over the Internet indexing things to identify that the video of your CEO taking a pie to the face is just that and not something more sinister. By taking advantage of these new technologies, you can make sure that everyone looking for vindicating pastry shots sees your boss taking one for the team instead of someone else – like a competitor.