Social Media Discussion | Interview with Lisa Hoffmann of Duke Energy

Fred Sexton, of Mouse and Man, interviews Lisa Hoffmann of Duke Energy. Lisa is newly appointed to her position with Duke and will be helping them better engage with their 4 million customers. One of the interesting points brought up during the conversation was ways that they are (or will be) using social media to connect with customers when the lights go out. I’m super excited for Lisa and the local Charlotte social media community in general. I’m seeing all kinds of activities with new companies being formed and outstanding meeting/presentations at local Charlotte events. Much more to follow.

  • Lew Middleton
    Lisa gives some good information about how Duke Energy is using, and will use, social media to accomplish our objectives. Well-spoken, Lisa.

    Fred, please learn to tighten up your questions - make them more concise. It will help the flow of the interview tremendously and enhance listenability.
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