Category Archives: Analytics

Is Your Web Form Underwater?

November 22, 2011 – 6:21 pm

Not feeling important? Do you want more people to contact you? I think we all do.

This presentation discusses some things to consider when thinking about how to better design forms with conversion rate optimization in mind.

(I ran out of time at the end of the video, so feel free to view more info in the prezi below.)

 

Much thanks to Bermon for getting me most of the design information for this presentation.

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Playing Nicely: Facebook + Google Analytics

October 27, 2011 – 9:35 pm

I read an amazing post about how to get Facebook and Google Analytics to talk with each other. Kind of blew me away the first (eight) times I read it. This is some pretty remarkable stuff that I don’t anyone is really talking about yet.

Being the dynamic super web hero I am, I decided to put together this slick presentation together. Hope you like it.

Here’s the original presentation:

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Startup Marketing Checklist

October 4, 2011 – 1:43 pm

Just finished putting together a todo checklist for marketing a tech startup. Let me know what you think. I set this up as a todo template in basecamp. Hope you can use it. Would love to expand it.

Startup Marketing

Setup – Facebook Page
Setup – Twitter Page
Setup – Linkedin Company Account
Setup – Have founders select Linkedin company
Setup – Attach website blog to linkedin company
Setup – YouTube.com channel
Setup – External blog. Nice name. Just talk about your industry, nothing promotional.
Setup – Citation on wikipedia
Setup – Email Account
Setup/Join – Search Facebook, Google and LinkedIn groups around keyword
Setup – Internal blog @ domain.com/blog/
Setup – Google blog search: “best keywords tool”. Comment on top 50 blogs.
Setup – 20 series email autoresponder
Setup – Google Alerts for at least the following: Your company name, link:yourdomain.com and “industry term”. Try to find a good balance for your industry term so you don’t get flooded with alerts that you simply will start ignoring.
Setup – Google Analytics
Setup – Account on angel.co
Setup – Google Webmaster Tools
Setup – Google Analytics Goals
Setup – Google Analytics eCommerce Tracking
Setup – sitemap.xml
Setup – Email marketing
Setup – Live Chat (olark)
Setup – Google “keyword forum” and “keyword message board”. Setup account at 10 sites.
Setup – Website
Setup – robots.txt
Setup – SEO Keyword Research
Setup – Email Signature
Setup – Elevator Pitch. get elevator pitch nailed Competitive or Political Drama – aka “company X releases product Y to kill company Z” 2. Gossip – “CEO of company X gets tangled up in Y” 3. Insight – “trend X will change the world because of A, B, and C” 4. Evolution & Confluence – “service Y is like X for Z, capitalizing on the recent developments of A and B” 5. Success – “company X has created super impressive technology Y, is growing fast, or has made lots of money” 6. Failure – “company X is dying or has messed something up” Pitch a story, not your company or Cancel
Setup – StackExchange
Setup – Online Community (Ning, BuddyPress, Forum)
Setup – Content distribution to all social networks (as possible) and blog and email list (MailToRSS). Individually post others and email to important peeps
Daily – Posting to Google plus
Daily – Tweet to those you respect the most, asking for feedback.
Daily – Post to Facebook Page
Daily – Read RSS feed of new posts. Leave (very) valuable comments and participate in the conversation.
Daily – Connect with someone new
Weekly – Posting/interaction (most of the time your blog) to Hacker News
Weekly – Posting/interaction on Reddit
Weekly – Dive into Google Analytics
Weekly – Posting/interaction on Stumbleupon
Weekly – Posting/interaction on Flickr
Weekly – Posting/interaction on Digg
Weekly – Posting to Craigslist
Weekly – Review Keyword Rankings
Weekly – Twitter Grader search feature to find high-impact twitter users in your industry. Start following them. You want to start forging relationships. Start building your twitter network.
Weekly – Posting/interaction on Quora. Search for ‘best keyword’.
Weekly – Create content
Weekly – Find bloggers writing about my niche. Subscribe to their feed.
Monthly – Post/comment on 50 niche forums/blogs/news sites
Bi-Monthly – Speaking engagements / trade shows
Monthly – Company Video/Audio
Yearly – Post on Springwise
Yearly – Post on Mixergy
Yearly – Post on CNN
Yearly – Post on Wired
Yearly – Post on Gizmodo
Yearly – Post on CNet
Yearly – Post on ReadWriteWeb
Yearly – Post on ZDnet
Yearly – Post on Techcrunch
Yearly – Post on Engagdet
Yearly – Post on Mashable
Yearly – Post on Slashdot
Yearly – Post on Techmeme
Yearly – Post on WSJ
Yearly – Post on New York Times
Yearly – Post on NPR
Yearly – Post on Launch.is
Yearly – Post on VentureBeat
Yearly – Post on Washington Post
Yearly – Post on AllThingsSD
Yearly – Post on Lifehacker

Big thanks to @shaymus for his post about Startup marketing.

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