Category Archives: Uncategorized

So, here is the original post from Conductor which sells a great Enterprise SEO platform. The idea by PLP management is to get the correct SEO landing/target (what do you call them??) page for the right keyword group(s). A simple example follows:

• Keyword phrase: Best NYC Hotel
• Current targeted page for this phrase for your site is: abc.com/seo-lander1
  Conversion rate on this page is 2% for traffic from the keyword phrase ‘Best NYC hotel’ 
• There is another SEO lander abc.com/seo-lander2 with a 3% conversion rate.
  Ideally, you’d want your ‘Best NYC hotel’ traffic to hit this page first (assuming it’s relevant content (see the intent quote below). So, you work on getting abc.com/seo-lander2 to rank for the phrase ‘Best NYC hotel’.

This is a very important part of Brian’s post: “Identifying user intent based on search queries is huge since certain keyword sets will have completely different conversion metrics.” You can gauge some of this just by thinking about what they are really searching for but to objectively understand you’ll need to look deep in the data to spot trends. If you know where to look it will be pretty apparent what is going on and what they are looking for.

Very relevant to larger organizations: “Telling upper management that you are being as strategic as possible will help build their trust in your abilities. This affirmation will let them know that you are focusing your efforts as efficiently as possible for the greatest amount of return on their investment in you.” So, in addition to your team work with building links, traffic, and conversion optimization…be sure you are adding this next rich layer into your work. Upper management is going to be looking at not only your department’s revenue but also your costs, to get your profitability and compare this to other channels. Doing everything to put ROI in plain business language (with pretty charts and bold numbers) will lead to a healthier environment.

Bottom line is there are many ways to increase your website’s profitability without increasing your current traffic. This responsibility is increasingly falling on the laps (and laptops) of SEOs.  Understanding PLP management is a great way to accomplish this and looks like Conductor has done a lot of the heavy lifting for you. I’ve not used this PLP management tool but looks like it would make things much more efficient for larger sites.

Is anyone out there creating plus.google.com accounts for companies? Looks like Google is recommending that they will be releasing company accounts for plus.google.com soon but until then encouraging companies to wait.

Looks like there are a couple companies that are being allowed to test plus.google.com now. This is different than the +1 buttons that we are getting integrated into all M&M clients.

Either way, looks like plus.google.com is widely successful and has increased to 18 million users far quicker than Twitter or Facebook. Even some data that showing less activity in these other networks since plus.google.com has been released. There are even now programs that  easily allow you to export your ‘friends’ from Facebook and Twitter into plus.google.com.