![Swine-flu-fears-are-disru-001[1]](http://mouseandman.com/wp-content/uploads/2011/06/Swineflufearsaredisru0011.jpg "Swine-flu-fears-are-disru-001[1]")
So, how do you market/spin the current hot news story, Swine Flu. First off, some may question the ethicalness of doing so… but any news is good news, isn’t it?
Well, if you were a company that offers a (free) way for people to connect for meetings over the internet, perhaps you would view this as an opportunity. This is what Mikogo did.
So, let’s evaluate what they are doing and how it could perhaps be improved.
Mikogo just released a blog post and accompanying press release.
As well they are tweeting about what they do…but not really about this swine flu opportunity.
But what if people are searching for what they can personally do to prevent the spread of the virus. Well, ideally anyone who does a google search on swine flu prevention, the mikogo site would come up. To do this, they would need to employ a better SEO strategy. For instance, the <title tag> for their blog post does have the keywords ‘Swine Flu’ in it. But they have the word infection and not keywords related to ‘prevention’ (which I believe it what they really want). And keywords are at the end of the title tag. Ideally your keywords should be at the beginning of the title tag. Also, with the PR they did use the keywords “Swine Flu Prevention” but again the keywords are at the end and only one result comes up when you Google News search for them.
So, yes they could do a better job with onsite SEO, however they’ve really not done anything to build external links to their site/post. I’d recommend getting backlinks to their this specific post from other blogs. They currently don’t have any inbound links regarding swine flu. Here are a couple places that I’d look at for getting backlinks:
Also, I’d recommend a Twitter Search for people tweeting about swine flu prevention. You can even setup a RSS feed for this specific search and automatically get notified when someone tweets about this keyword. To even take it to the next level, you can setup a program to auto-tweet anyone who tweets about your targeted keyword.
On a personal level, I love using Mikogo and use it almost daily. I wonder how they stay in business though…does not look they make any money. Anyone have insight into this?
