E-mail marketing is on the rise worldwide. With minimal investment and high ROI—and response rates from 3-15%, it is hard to deny the power, and ease that this kind of marketing can provide to your customers. Responsible, timely and interesting opt-in e-mail marketing can give your organization a leg-up on the competition.

Use e-mail to Obtain New Customers

E-mail marketing is a powerful tool for acquiring new customers. Mouse and Man will partner with you to develop:

• Opt-In Strategy & Planning (Opt-in e-mail is the right way to market your business via e-mail. Mouse and Man will help you avoid looking like a “spammer”.)
• List Rental And Media Buying
• Co-Registration
• Crafting Compelling Subject Headers (Get your e-mails opened and read!)
• E-mail Copywriting and Layout
• Developing Incentives
• Response-Planning
• Tracking And Campaign Evaluation e-mail As a Relations Management Tool

Touching Everyone

A newsletter is any easy and efficient way to stay in touch with everyone, keeping you on the top of their mind. Even those visitors that come to your site but don't contact you or buy anything may be willing to give their email address for a newsletter, assuming you trade them something of value. Additionally, by having your contacts database connected with your website, you won't need to manually update the database everytime you wish to send out an email to everyone.

Use your existing database of customers and prospects to build awareness, educate, sell, and provide service to your customers. E-mail campaigns are 5% of the cost of traditional direct mail campaigns!