Anyone with an inbox has encountered the dark side of email marketing. Like dealing with a chronic ant infestation you take precautions; sealing your precious mail behind spam filters and pulverizing any presumptuous vermin that slip through. Yet spam is relentless and has become a fact of life in the ubiquitous world of electronic mail.
This begs the question: is effective email marketing even possible in times when offers for a dirt-cheap, shiny Fauxlex are instantly relegated to the trash? The answer is a qualified yes. The old spray’n'pray method is outdated; targeted advertising is the wave of the present, having progressed to the point where a student writing home for the fifth time this month (asking dad for more beer money, naturally) is exposed to advertisements for scholarships and hefeweizen alike. The benefits of smart email marketing include low cost, direct access to consumers, and the ability to track campaign effectiveness.
Use Email to Obtain New Customers
E-mail marketing is a powerful tool for acquiring new customers. Mouse and Man will partner with you to develop:
- Opt-In Strategy & Planning (Opt-in is the right way to market your business via e-mail. Mouse and Man will help you avoid looking like a “spammer”.)
- Co-Registration
- Crafting Compelling Subject Headers (In order to get your e-mails opened and read!)
- E-mail Copywriting and Layout
- Template Design and Development
- Call To Action and Incentives Structures
- Response Planning
- Tracking And Campaign Evaluation
Touching Everyone
A newsletter is an easy and efficient way to stay in touch with everyone, keeping you on the top of their mind. Even those visitors that come to your site but don’t contact you or buy anything may be willing to give up their email address, assuming can promise them something of equal value. Additionally, by having your contacts database connected with your website, you won’t need to manually update the database every time you wish to send out an email to everyone. Mouse and Man can even connect your blog and email campaign to simultaneously send out.
Use your existing database of customers and prospects to build awareness, educate, sell, and provide service to your customers. Email campaigns are 5% of the cost of traditional direct mail campaigns yet from the latest complete email marketing survey return $256 for every dollar invested.
Combining targeted email marketing may seem daunting but fortunately there are services available to assist your firm in the modernization process. The Mouse & Man team is equipped to answer all your questions, everything from "How do I build my first email list?" to "Is pink text on green background a bad idea?" (sidenote: it is). Provide your firm with the most updated tools in today’s e-market, and remember: spammers never prosper.
