Keyword research is a detailed examination of a list of your industry related terms and synonyms using the popular tools from Google and Overture, WordTracker or other keyword research tools. In many ways, keyword selection is the most important facet of any successful SEO or PPC campaign. We have perfected our keyword research and selection process to help businesses select keywords that are most closely related with their target audience and search marketing objectives.
Our Keyword Research Process

• Discovery – Mouse and Man will gather information and data about your site and its placement to ensure we understand your company, your web site, the products and services you offer, your competition and your target audience.

• Keyword Research - With the knowledge gained from the discovery phase we are able to identify your most sought-after services/products. Knowing your differentiators and your competition gives us the ability to begin generating our starting list of related terms and phrases.

• Traffic & Data Analysis - Taking the information gathered from your site’s performance with our starting list of key phrases , we analyze the traffic, conversion and ranking and make adjustments on the targeted phrases to ensure maximum effectiveness.

Keyword Recommendations - Upon the completion of our keyword research process, we are able to present you with a list of recommended words and phrases (as well as our rationale for each) to target in your search marketing campaign.