Everyone knows that SEO is important when you’re trying to get noticed. Getting people to click your link when they are at the computer is part art and part science. But just when we started to get used to life on the Internet, it starts changing. Now, it shows up in places we wouldn’t have imagined five years ago, like on cell phones and other mobile devices. There are over 65 million devices in America with web-enabled functionality and mobile providers are planning for that number to double in the next few years. These days, it’s not enough to look good on the computer screen. You have to look good on the cell phone screen too – and we’re not talking about that app that turns your iPhone into a mirror!

In the same way, optimizing your web presence for the mobile market is becoming as important as for the traditional computer market. Today’s mobile devices behave less like phones and more like handheld computers. Devices like the iPod Touch and iPad do away with that pesky telephone part altogether. Many people do serious computing with their cell phones – reading e-mails, writing documents, playing eight-hour Tetris marathons, and browsing the Internet. With space at a premium, every word becomes valuable, and every phrase is a stronger ally in your fight to stick in people’s minds. By optimizing your Internet presence for the mobile market, you ensure that when people look for something when they’re on the go, whether if it’s a locksmith who can get them into their car, a tow truck to get them off the road, or the cheapest place to buy Funyuns, what they find is you.