There’s an old Yiddish tale of a village dying off from a lack of work. Desperate to survive, they sent ‘ads’ via carrier pigeons to the regions beyond. Soon the birds returned, toting work orders that the bird-keeper removed.
The merchants were notified, and ‘rushed’ to pick up their orders! (Well, they did stop for Starbucks on the way…) When they finally arrived, they discovered the ‘orders’ unreadable; obliterated by pigeon droppings! The bird-keeper was canned, the village went under, and new customers were lost.
O.K. maybe this isn’t Yiddish folklore, but the principle it conveys is universal and timeless. You can spend time, money, and effort to create buzz and interest (actually this is something that we do all the time for clients), but the difference between success and failure can depend on your ability to understand how ‘curious consumers’ turned into ‘committed customers‘. Phone tracking helps you figure out this puzzle.
The internet creates unlimited market for your business. Phone tracking technology helps identify a visitor’s needs by gathering, recording, and analyzing the information they leave behind. In simple terms, web visitors leave online breadcrumbs from their clicks, page visits, links, forms, and time spent on your site. Each visitor can be assigned a unique phone tracking number to be reviewed, studied, and stored. When they finally call, phone tracking reads the call, pulls the caller’s background information, and can discreetly inform the salesman with everything needed to make the sale and gain a customer before he even picks up the phone. Additionally, the crack team at Mouse and Man is able to categorize buckets of callers based on how they got to your website and figure out which efforts are leading to the most number and highest quality types of phone calls. Phone tracking takes previously unobtainable information and makes it usable. Your business will thank you!
Remember the pigeon keeper? From his tragedy came the invention of whiteout and the discovery that pigeon tastes a lot like chicken.
