If you’re looking to get your company online, have had little visibility in organic search rankings in the past, or just feel you’ve outgrown your current site — thinking of SEO during the initial stages can help you reach your business goals.

The most effective way to optimize a site is to design it with SEO in mind from the outset. For clients with the ability to do this, Mouse and Man offers SEO for Site Design. From choosing a design and development team to deciding on a CMS for your web site, we are able to offer guidance through the steps of the design (or redesign) process.

How the Process Works

Mouse and Man begins with an exploratory brainstorming and strategy meeting to gain an understanding of your business and your search marketing goals. Reviewing your current web site, your work/product inquiries, and answers to our specific questions can give us the edge we need to determine your critical areas of operation. Throughout this initial phase and our keyword research process, we’ll help you determine which keywords and phrases are currently driving traffic to your site via organic search results and look to identify the most appropriate terms to target.

During the design or redesign process, we will provide further recommendations for onsite elements that will come into play once the site is live. We often work in tandem with your design agency to ensure that the SEO aspects of your site will be in place once the site is launched.

SEO for Redesign Considerations

When redesigning a current site, special attention must also be given to the way search engines will perceive the changes from the old site to the new. We have helped a number of active SEO clients go through the redesign process, helping them face the issues particular to a site that is well-ranked in the search engines. Getting through the update transformation without losing major ground on important organic rankings, and the site traffic that comes with them, can be a daunting task. Our own site, WebAdvantage.net, has also recently gone through a major site re-design update and has come out of the transition looking, and ranking, better than ever.

Continuing Optimization Efforts

While including SEO techniques in the initial stages of web site design or redesign is indeed a critical factor for all future SEO endeavors, the recommendations provided during the SEO for Design are a launching point and not ongoing Search Engine Optimization. True SEO must be performed consistently and thoroughly over time to ensure the achievement and maintenance of good natural search engine rankings. To help continue the search optimization efforts begun during the site build or rebuild, clients often consider an annual (pro-rated) Search Engine Optimization package after the site is launched.

Learn More About our SEO for Site Design

Interested in finding out what our SEO Team can do for you?
Mouse and Man has assisted many new companies bring their presence online and have been fortunate to work with many clients during their redesign projects. If your company is planning a new site or embarking on a site re-design, please contact Mouse and Man today using our online form to the right or call us at 704-968-1775.