When optimizing your ecommerce shopping feed, one must realize that you are indeed trying to optimize your site for your potential customers. Let’s face it – if your site is trying to sell dog food, you want to make sure that the first results that show up in your shopping feed are actually dog food and dog food related products, not something totally unrelated like, say, cat toothbrushes. One of the best ways to make sure that what pops up in your shopping feed is actually what your customers are looking for is to test it yourself and see what results pop up when searching for a specific product under the Shopping Results section of a search.

Many of the shopping feed interfaces out there today are already integrated with your ecommerce shopping cart make this quite simple, by using features such as categories and tags. By doing some due diligence and making sure that what is on your shopping feed is actually what your customers are looking to buy, you should have a very good experience optimizing your shopping feed and making sure that your site is actually targeted at the people that you are trying to sell to. Don’t make a fool out of yourself by making this simple mistake by assuming that your shopping feed is already optimized – test it out for yourself! The process is really quite simple and will save you many headaches down the road.