Selling on Amazon:
A New Frontier in Digital Marketing Services

Hi. You’re reading this because you’re interested in selling on Amazon. If you have no interest in Amazon sales consulting, then here is a fun cat video.

If you resisted the allure of feline tomfoolery, then I know you’re pretty serious about selling on Amazon. Specifically, I’m talking about optimizing ranking factors, increasing traffic, and building selling authority.

In the U.S., Amazon is the fifth most visited website. In fact, it’s the number one retailer, even though there are only a handful of physical locations. Amazon has the ecommerce market cornered with authority equal to the way Google controls the experience you have on the Internet.

As an SEO aficionado, I’ve worked for years and years to get my clients’ websites to the top of Google results.  I spend most of my time studying Google’s ever-evolving criteria for online visibility. I work to ensure all the SEO knobs are turned the right way so that the websites I look after stay in front of the ideal audience.

While Google is the Internet’s gatekeeper, they now have competition in cyberspace. Trust me—they said so themselves.

Label me an optimist, but I don’t think of Amazon’s dominance as another challenge business owners have to face. To me, Amazon means opportunity.

Selling on Amazon Means Knowing the Ranking Factors

I don’t want this to be a 2-hour read, so I’ll keep the ranking factors to a few of the top criteria. (By the way, if you have to take a potty break, the Amazon ranking factors I’m about to go over will be here when you get back.)

Amazon factors in:

  • Your Sales. Yeah, this isn’t exactly fair for new sellers, is it? Amazon takes your sales history into account, so if you haven’t sold much thus far, or you’re just starting out, then it can be hard to tackle some of the retail giants pedaling their goods. To establish yourself as a reputable Amazon seller, it means competing on price. Believe it or not, this can get mind-numbingly complex, tedious, and time-consuming.
  • Your Reviews. Amazon knows a fake review when it sees one. And those things put a big dent in your visibility. And here’s another thing: social proof doesn’t do much for your ranking. Not directly, at least. HOWEVER, your reviews do affect click-through rates and conversions, which is a huge ranking factor. Also, the length and quality of your reviews weigh pretty heavy.
  • Your Messaging. I’m talking about product descriptions, branding, headlines, features and benefits, use of bullet points, etc. Enough said.

But not to worry—I’ve got your back.
Amazon SEO Takes a Certain Kind of Experience

SEO. Well, it’s complicated.

I know, because it’s my job. Has been for years. And in all that time, I’ve worked in a field that never stops changing. Google has always kept me on my toes with its various algorithm updates, new rules about 301 redirects, and adherence to quality user experience.

Amazon is now a major player in that game.

I’m not going to bore you with details about my technical know-how, experience with web design, or the science fair trophy I won in the third grade. Instead, I hang out with the smartest people I can find.

And I learn.

In digital marketing, that’s all you can do.

When it comes to selling on Amazon, success boils down to two factors:

  1. Experience with SEO. That means keyword research, messaging, engagement, backlinks, and all that stuff most business owners don’t have the time to deal with.
  2. Experience with human beings. That means taking the time to listen to your needs and learning about the people you serve. And it means putting what you’ve learned into action.

Big Bottom Line Question:
How Much Does Amazon Consulting Cost?

Yeah, when I help with selling on Amazon, it’s not free. I do offer a guarantee, which I think you’ll like.

Profitability. That’s my guarantee.

If you pay me, you will make a profit.  Here’s the thing: I’ve never made huge get-rich-quick promises to any of my clients. And that’s not what I’m doing right now. You know, because I think it’s gross.

Instead, I’m aiming for transparency. If you don’t make money, then I don’t either. Sound fair, eh?

If you work with me, and your Amazon sales don’t go up, then I don’t make money either. We charge a monthly flat rate each month which covers our employee cost and overhead. We more or less break even on this revenue. Where we make our profit (and you do to) is on the increase in revenue we are able to tie back to our effort.

No matter if you’re generating $5 or $50,000 per month in sales, the Amazon consulting investment comes at 6% of your top-line sales revenue, not your existing profit. So if you go from $50,000 to $60,000/month as we work together, you’re only responsible for $600. This way our interests and most importantly incentive are well aligned.

That’s it. Let’s chat about your amazon sales today.

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