Artistic Entrepreneurship: Why Creation Matters

 In Case Study, Content

Artistic Entrepreneurship: Why Creation Matters

Artistic entrepreneurship? Huh?

Trust me. You’re about to breathe a sigh of relief that even the Mars Rover can hear.

It seems as if the past year and a half has been filled with volatile venom. There has been so much negativity, uncertainty, and friends bickering. Our heads have been filled with email leaks, groping scandals, and general meanness.

I think we all need to take a long break from the scrolling news cycle and go-nowhere arguments taking place on our Facebook timelines. In short, I think it’s high time that we come together and assert values that we share.

For me, that value is artistic entrepreneurship.

You might have a noticed a video at the end of our previous blogs. In that video, you met a joyful little girl named Marina.

You see, Marina is an artistic entrepreneur. Her favorite things include art and horses. She engages creativity to build a microcosm that promotes happiness for herself and anyone lucky enough to enter her space.

She has one hell of a future ahead of her. And a program called Arts for Life holds partial responsibility for that future. The reason: the project shows why the arts and creative thinking matter so much to a community. When I think of Marina, I think of how important STEMpathy is, and how much it will mean to the world in the future. Especially when it comes to initiatives such as Arts for Life.


So why aren’t more business owners stepping into the artistic entrepreneur role?

Science and medicine sustain life. Technology (usually) makes life and work ten times easier. But the arts and humanities make life worth living, especially for people who are enduring hard times.

And yes, this way of living applies to business as well as life itself. For me, SEO and inbound marketing is all about creating something that didn’t exist before. If Mouse and Man can get eyes on your content, we’ve sparked an audience engagement that otherwise wouldn’t have happened.

And sometimes that takes some creative thinking. We have to think like Marina thinks. If you watch the video below, you’ll see how much a bland space annoys Marina, so she makes her surrounding area her canvas.

See Artistic Entrepreneurship in Action

Arts For Life // Marina + Freddie from Arts For Life on Vimeo.

To define artistic entrepreneurship, you have to understand how Marina’s brilliant mind works. If you were to spend an afternoon with her, you’d realize:

She finds ways to clear her mind.

Adults in general have a million different thoughts pumping through their brain vessels. You might become inundated while trying to sort, prioritize, plan, execute, and reflect. Meanwhile, any project you’re working on merely sits there with zero progress made.

Artistic entrepreneurship requires focus. When you put your project into tunnel vision mode, you can’t go wrong. The trouble is finding a way to get into this mindset. I use classical music and light jazz to put myself into a creative cocoon, but whatever works for you is fine.

She relies on herself to achieve goals.

Marina owns that hospital room. I mean, not literally. She’s too young to have a signed lease. However, she doesn’t let her circumstances dictate her reality. Sickness or no, it is Marina who remains in control.

Her hospital room was drab, which is traditional for a bleak place like that. Marina decided to liven the place up. In that way, she broke the rules, so to speak. She thought outside the box.

And she counted on her own savvy to accomplish that goal.

She considers creativity as her default mode.

Have you read David Foster Wallace? You definitely should (assuming you have several weeks to devour his 1200 page, highly difficult book Infinite Jest.) If you’re a little bit too busy to conquer a bug-squashing novel, then watch this:

In this commencement speech segment, Wallace discusses our “default settings.” According to the author, we all have a default setting—something that we’re not innately conscious of. But the thing is, we have that choice.

And Marina chooses creativity. And so can you.

When you consider how you want to run your business, I hope you think like Marina. I hope you make every move in the spirit of creativity and love.

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