The Blueprint for Positive Disruption
The Blueprint for Positive Disruption
I like to think of Mouse and Man as more than an SEO and inbound marketing company. I consider this business a catalyst for positive disruption. When I complete a project, I aim to leave a beneficial footprint.
When it comes to running a business, creating inbound marketing, or otherwise serving a community, the principal idea is to take your clients on a before-and-after journey.
Life-changing—by the word alone—indicates disruption. And it’s up to industry and community leaders to ensure that said disruption is a positive one. For every service performed and solution implemented, there exists a story of transformation.
When I say “transformation,” I’m not talking about weight loss comparison photos or how I got rich lightning fast testimonials. Businesses exist—or should exist—to create a measurable impact for customers and communities.
Call it a change-making initiative.
Call it being a bleeding heart do-gooder.
Or simply stick to positive disruption.
Whatever you name the before-to-after scenario, it’s difficult for someone to put his or her finger on the perfect recipe for describing a positive disruption. To me, the idea equates to actively creating the future—the best possible outcomes for everyone.
If you have developed a solution that sets the foundation for brighter days ahead, it’s up to you to let your constituents know what’s at stake.
Charlotte businesses understand positive disruption.
Here in Charlotte, I watch my colleagues in the entrepreneurial world create positive disruption every day. When Bryan Delaney founded Skookums over ten years ago, he didn’t simply begin a software company that streamlines the user experience.
The tech solutions Skookums offers are a means to an end. When B2B clients work with them, the businesses enjoy heightened customer, partner, and employee experiences.
And the commitment to real service goes even further than that. For Skookums, it’s all about gratitude. In a recent INC. article, Bryan Delaney writes about creating a culture of thankfulness—specifically, how graciousness is the chief ingredient in the positive disruption cocktail.
Bryan writes, “One small act of gratitude can be a game changer. It can take a relationship from merely transactional to meaningful. It defines the character of a company. And I’m not referring to gratitude in the form of complicated programs or gift giving. I’m talking about simply saying, writing or emailing (and meaning it) the words, ‘thank you.’”
Skookums is only one case study. There is a cornucopia of businesses that place positive disruption and do-good tendencies as the nucleus of their overall strategy.
Help Your Neighbor is a Charlotte startup that also takes a stand in the positive disruption mission. Help Your Neighbor has disrupted social media in the most positive way possible.
While Facebook, Twitter, and the various sharing platforms are OK for political tirades and checking up on your high school chums, these social media forums don’t seek to change the world. At least, that’s not how the majority of users leverage it.
Help Your Neighbor turned this paradigm on its ear. On this altruistic platform, users advertise their specific skillsets—from masonry to computer programming—and offer those services to those who need it.
Building Habitat for Humanity homes.
Homing the stray animal population.
Cleaning up the local hiking trails.
Driving seniors around Charlotte.
Even a simple task, such as raking leaves.
If you can think of a do-good cause, Help Your Neighbor enables you to take part.
How Mouse and Man disrupts.
I’m not simply an SEO and inbound marketing guy. I love this work, and how it helps businesses become more visible online. But I also enjoy helping businesses and individuals in other ways.
Yep. I create art.
And I’ve decided to expand that initiative beyond selling paintings. If families and individuals benefit from beautifying a space and creative expression, then why can’t businesses share in the wealth?
That’s a question I sought to answer when I worked with BUILD, a local company here in Charlotte.
Gathering employees and their families, we all worked together to create this piece that now hangs in BUILD HQ.
The various artists worked together and painted a segment that corresponded with some simple but wholly thought-provoking questions—questions such as “what makes you happy?” and “what does daddy do at work?”
The idea was to bring companies, employees, and their families together, and by extension, to transcend the idea of work itself. I don’t want business to be about “doing a job” anymore—I want businesses to help build communities inside and outside their offices.
This project is the first step, and yu can read more about it here.
I’d love your feedback. More important, I want to know how you plan to disrupt your community in a positive way.