David vs. Goliath Match: The Search Engine Bout

 In SEO

In the red corner, weighing in at 400 pounds of pure muscle and titanium fists, we have the Titan of Terror, the Great Colossus, the Sultan of Search Engines…

Google!

In the blue corner, weighing in at 180 pounds of televised advertising, we have the Microsoft Macho Man, the Sidebar Stinger, the Powerset Pugilist…

Bing!

Now that you have Michael Buffer’s voice in your head, it’s time for us to see exactly how these search engine titans match up. To begin, it’s no secret that this is Google’s match to lose. At this point, Google won’t lose its preeminence unless major mistakes are made in the future. So how could Google lose the championship belt? Really, I can only see three ways…

  1. If Google brands itself as a search engine monopoly. People like choice no matter what the service is. End of story.
  2. If Google underestimates its competition. This would happen in almost any business.
  3. If Google assumes people are too lazy to switch to something else. Yes, we’re all creatures of habit, but eventually we’ll explore something else.

Of course, people still use Bing, and have for some time. Just plug a Google versus Bing phrase into Reddit, and you’ll find a lively debate. In a nutshell, even though Google has no competitors that match their power, that doesn’t mean that Bing is irrelevant.

Why Google Reigns Supreme:

Google is king, and here’s why: the search engine has become a culture. With its own web browser that allows for easier toolbar searches, Google doesn’t show signs of slowing down. In fact, people still visit the main site simply to see the newest Google Doodle.

That said, the search engine gets 320 million hits per day (according to Comscore). When someone asks someone else a question, and they don’t know the answer, the immediate response is “I’ll Google it.” The day I hear someone say, “I’ll just Bing that really quick,” I’ll give you $10.

Google also has high searcher satisfaction. Most of the time, people find what they need on page one. Not too mention, Google is a one-stop shop. The search engine pulls data through housing documents, setting calendars, mapping driving routes, social engagement with Google+.

Pretty simple: that’s why Google is the champ.

Why Bing Stays Above the Fray:

Bing still stays relevant, and is more popular than the long-established Yahoo search engine. Sure, Bing faces an uphill battle to dethrone the king. One advantage is that Bing has been labeled a discovery engine.

For example, Bing is specifically designed to work within categories, such as shopping and restaurants. (Their advertising illustrates that feature quite well). So if a user is looking for something general but not specific, Bing may have the edge.

In the end, a relationship with Facebook is not to be underestimated. Bing’s partnership with the social media mega giant doesn’t hurt its standing one bit.

But Let’s Introduce a New Contender

In a world of data collection and the NSA, people want privacy. Duck Duck Go provides that curtain. Very simply put, the search engine’s user policy dictates that it protects searcher privacy and will not record any information. Because users are not profiled, searchers feel more comfortable.

I predict, in the near future, that Duck Duck Go may become a bigger dog in the fight. With the genius tagline of “Search anonymously. Find instantly,” the search engine will find more and more users as time goes by.

With the recent chatter about the NSA, more and more people have been using Tor to keep data private. Of course, this means that the agency presumes they’ve got something to hide.

That said, using Duck Duck Go still gives leeway for being wiretapped and watched. After all, what dinky little application can’t be hacked by such a anti-privacy powerhouse? Maybe, I’m a bit cynical here.

Would love to hear your thoughts. Have you used Duck Duck Go?

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  • […] is that the former relies on content, while the later is determined by pay-per-click advertising. Google became the goliath that it is by giving people the most relevant content before anything […]

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